FutureMetrics is the leading consultancy in the wood pellet sector


FutureMetrics provides information, market analysis, operations guidance, and strategic advice to many of the world’s leading companies in the wood pellet sector.

About Us

William Strauss, MBA, PhD

William Strauss, MBA, PhD

President and Founder

William Strauss is recognized as a leading expert in the development of wood pellet manufacturing projects.

William Strauss is the President and founder of FutureMetrics, LLC. Bill is globally recognized as a leading expert in valuing both proposed and existing pellet projects. Bill continues to be a thought leader in the sector and has published numerous papers on a variety of subjects relevant to the wood pellet sector. He is also a founder and a Director of Maine Energy Systems www.MaineEnergySystems.com, the largest manufacturer of European style automatic pellet fueled central heating systems in North America. Bill is the chief economist for the Biomass Thermal Energy Council (Washington, DC). He served as the chief economist on the Maine Governor’s Wood-to-Energy Task force in 2008. Bill is the 2012 recipient of the International Excellence in Bioenergy award.

He has an MBA (specializing in Finance) and a PhD (Economics, Earth Systems Science).

Dr. Strauss has a book on our economic system. Get it HERE.

John Swaan

John Swaan

John, often called “the grandfather of North American wood pellets,” is widely recognized as one of the leading experts in the wood pellet sector. John’s experience, wisdom, and history in pellet manufacturing is legendary. In 1994, John founded Pacific BioEnergy Corporation located in Prince George, British Columbia, where he successfully established one of Canada’s leading wood pellet exporters. In 1996, John was instrumental in establishing the Wood Pellet Association of Canada and served as its executive director from 2005-2009. He manufactured and shipped the first ever transatlantic shipment of pellets from North America (to Sweden) in 1997. John brings a broad range of wisdom and skills key to the sector from forest management, to pellet manufacturing, to logistics optimization, to negotiating shipping contracts. John is the recipient of the 2014 Founders Award at the International Biomass Conference.

Les Otten, BS

Les Otten, BS

Co-founder of Maine Energy System

Les is a successful businessman and a leader in the development of biomass thermal energy systems in the US. Les is the co-founder of Maine Energy SystemOttens. Les brings a lifetime of entrepreneurial and deal making experience to our team and provides key strategic vision to our work. Les is also our government affairs leader. He has direct access to many federal and state political leaders. Before founding Maine Energy Systems, Les was the CEO of American Ski Company and was the Vice Chairman of the Boston Red Sox.

Laurenz Schmidt, MBA

Laurenz was the Chief of Global Operations and the Chief Technology Officer for Fairchild Semiconductor before his planned retirement in 2008. Laurenz has broad and deep knowledge in the renewable energy sector and provides our team with business sensitive and rigorous material and energy balance analytical skills that complement his chemical engineering background. Laurenz has extensive global contacts in the renewable energy sector. Laurenz holds a Diploma Degree Dipl.-Ing (FH) from the Technische Universität Mannheim in Chemical Engineering and an MBA in Technology Management from the University of Phoenix.

Nicholas Morrill

Attorney at Law

Nick focuses his business services practice on representing partnerships, nonprofit corporations, closely-held corporations and limited liability companies in entity selection, creation, acquisitions, sales, financing and mergers. Nick reviews all of our proposals, agreements, and other legal documents that require signature. Nick received his Bachelors degree from Bates College and his J.D. from the University of Maine Law School.