FutureMetrics is the leading consultancy in the wood pellet sector

FutureMetrics provides information, market analysis, operations guidance, and strategic advice to many of the world’s leading companies in the wood pellet sector.

Intelligent Analysis, Operations Guidance, and
Strategic Leadership for the Pellet Sector

About Us

Download a more detailed summary of FutureMetrics including a listing of recent clients.

William Strauss, MBA, PhD

William Strauss, MBA, PhD

President and Founder

William Strauss is the President and founder of FutureMetrics, LLC www.FutureMetrics.com .  Bill is globally recognized as a leading expert in the wood pellet sector.  Bill continues to be a thought leader in the sector and has published numerous papers on a variety of subjects relevant to the wood pellet sector.  He is also a co-founder and a Director of Maine Energy Systems www.MaineEnergySystems.com , the largest manufacturer of European style automatic pellet fueled central heating systems in North America.  Bill has been named as one of the most influential leaders in the biomass sector in 2016 and again in 2017 by Argus Media, and is the 2012 recipient of the International Excellence in Bioenergy award.  He has more than forty years of strategic and policy planning, project management, data analysis, operations, and modeling experience in the renewable energy sector including 10 years operating large waste-to-energy plants in the 1980s. He has an MBA (specializing in finance) and a PhD (economics, earth systems science).

Dr. Strauss has a book on our economic system. Get it HERE.

John Swaan

John Swaan

Operations and Project Development Expert

John, often called “the grandfather of North American wood pellets,” is widely recognized as one of the leading experts in the wood pellet sector. John’s experience, wisdom, and history in pellet manufacturing is legendary. In 1994, John founded Pacific BioEnergy Corporation located in Prince George, British Columbia, where he successfully established one of Canada’s leading wood pellet exporters. In 1996, John was instrumental in establishing the Wood Pellet Association of Canada and served as its executive director from 2005-2009. He manufactured and shipped the first ever transatlantic shipment of pellets from North America (to Sweden) in 1997. John brings a broad range of wisdom and skills key to the sector from forest management, to pellet manufacturing, to logistics optimization, to negotiating shipping contracts. John is the recipient of the 2014 Founders Award at the International Biomass Conference.

Annette Bossler, MS

Annette Bossler, MS

Senior Market Intelligence Expert

Annette Bossler has over 25 years of experience in international business development for private and public entities. One of her focus markets is Japan.  She has been monitoring the Japanese energy market since 2010; especially with regard to renewable energy and the ongoing power market reform.  Annette is the recipient of the 2013 Presidents Award from the Maine International Trade Center. Annette is the founder of Main(e) International Consulting LLC – an international consulting company providing market intelligence and business development services to companies in the consumer durables and renewable energy sectors. Annette holds an MA Honors Degree from Bonn University, Germany in Japanese Studies and Public & International Law. In addition to her native language German she is fluent in English and Japanese and has basic knowledge of French and Chinese.

Laurenz Schmidt, MBA

Laurenz Schmidt, MBA

Chief Technologist

Laurenz was the Chief of Global Operations and the Chief Technology Officer for Fairchild Semiconductor before his planned retirement in 2008. Laurenz has broad and deep knowledge in the renewable energy sector and provides our team with business sensitive and rigorous material and energy balance analytical skills that complement his chemical engineering background. Laurenz has extensive global contacts in the renewable energy sector. Laurenz holds a Diploma Degree Dipl.-Ing (FH) from the Technische Universität Mannheim in Chemical Engineering and an MBA in Technology Management from the University of Phoenix.

Yoshinobo Kusano, Bachelor of Law (LLB)

Yoshinobo Kusano, Bachelor of Law (LLB)

Asian Policy Advisor

Mr. Yoshinobu “Yoshi” Kusano is an advisor to FutureMetrics about the Asian wood pellet markets with a focus on South Korea and Japan. Yoshi has extensive experience in the wood pellet sector. He is currently the Executive Advisor and the head of the Fuel Procurement Group for Biomass Energy at Renova, a Japanese developer and operator of renewable power projects. Prior to Renova, Yoshi spent several decades with Sumitomo Corporation leading their woodchip and wood pellet group. He was named one of the most influential leaders in the biomass Industry by Argus Media in 2016.  He received a Bachelor of Laws (international law and legal study) from Waseda University.

Les Otten, BS

Les Otten, BS

Policy and Contract Advisor

Les is a successful businessman and a leader in the development of biomass thermal energy systems in the US. Les is the co-founder of Maine Energy Systems. Les brings a lifetime of entrepreneurial and deal making experience to our team and provides key strategic vision to our work. Les is also our government affairs leader. He has direct access to many federal and state political leaders. Before founding Maine Energy Systems, Les was the CEO of American Ski Company and was the Vice Chairman of the Boston Red Sox.

Nicholas Morrill

Attorney at Law

Nick focuses his business services practice on representing partnerships, nonprofit corporations, closely-held corporations and limited liability companies in entity selection, creation, acquisitions, sales, financing and mergers. Nick reviews all of our proposals, agreements, and other legal documents that require signature. Nick received his Bachelors degree from Bates College and his J.D. from the University of Maine Law School.

Dr. Strauss speaking in London at the 2017 Argus Biomass Conference about key challenges and opportunities for the pellet industry in the coming years.